Dance Crazy Studios – Dance Instructors

Dance Crazy wouldn’t be the same without our team of experienced and talented dance instructors. All our instructors love what they do and deliver fun, informative classes that leave you wanting more. Have a look below to find out more about the people that make our school what it is…

Simon Cruwys – Principal

Simon, born into a family of dancers, began his dancing career at the age of six and it soon became clear that dance would be his life. After winning the Closed UK Professional Ballroom Championships with his sister in his career has gone from strength to strength.  He has travelled the world lecturing, performing, competing and teaching, including a recent trip to Mauritius to help establish competitive Latin and Ballroom dance over there.

He is a respected ISTD  Ballroom and Latin American examiner and adjudicator, regularly involved in medal tests and competitions. He is also a member of the Latin American Faculty and has been deeply involved in the development of the Latin American Technique.

Simon is passionate about helping others to enjoy dance and is talented at helping students reach their full potential. His fun and unintimidating teaching style allows students of all levels, from beginner through to professional, to develop their dance skills rapidly whilst having fun.

Simon continues to demonstrate, lecture, perform and teach since his retirement from competition in 1997 and recently said “Shows are still a big part of my life. The tension and the excitement is why it all started. I love the show, even more perhaps than the competing because the show is focused purely on dance and giving the best you can. ”

Heidi Cruwys – Principal

Heidi Cruwys also began dancing at the age of 5 and by the time she was 11,  was chosen to represent England to compete in Paris. As a junior dancer, Heidi Cruwys was a regular finalist in the British Open to the World Championships and also represented the British Team, an achievement that Heidi’s very own dance students continue to make years later.

Heidi Cruwys wins the British National Championships at 15, continuing as a youth and amateur dancer to represent England in World and European Championships. Heidi’s collaboration with her brother Simon, brought them the UK Professional Ballroom Championships in 1996. In 2007, Heidi Cruwys was invited by the BBC to comment on the ‘Fab Four’ adjudicators from the successful TV show ‘Strictly Come Dancing’.

Her decision to retire from competition dancing in 1997 was by no means the end of her dancing career as she was by now, alongside her brother Simon, running a successful dance school in Bournemouth.

The students at Dance Crazy are proud to be working with Heidi, through her vast knowledge of dance and performance; Heidi always gets the very best from each dancer. “There is a constant buzz at the school, laughter and learning going hand in hand. There is complete family involvement which also adds to the atmosphere, giving warmth the only way a family can”. We asked Heidi what it was she liked about teaching. “It’s the pupils’ enjoyment, enthusiasm and achievement”.

Emma Kathleen

Emma, started dancing at the age of 3 studying Classical Ballet, Tap, Modern Theatre, Jazz and Disco Freestyle. At 6 years of age, she began studying Ballroom and Latin American, working her way through the examination system. Emma had a successful career in competing, after which she decided to gain her qualification and began teaching.

In 2010 Emma was invited to Mauritius for the ‘Dance Extravaganza” not only as the headline act but also to judge the competition and assist the students with their lessons. 2011 saw her on tour as a backing dancer for “The Heat Is On The Musical’

Currently Emma has combined her love of dance and fashion working for DSI London as a Costume Co-Ordinator and Special Projects Manager. She has worked with many professional dancers styling their shows such as Pasha Kovalev and Giovanni Pernice from Strictly Come Dancing as well as working on Lets Dance and Dancing with the Stars in Ireland, Costa Rica, Norway, Sweden and France to name but a few. Along with her work at DSI, Emma is also a resident teacher at Dance Crazy Studios in Bournemouth.


Lawrence’s dancing career stared at the age of 5 and at 14 he became UK Latin champion and British team captain, which lead him in later years to be world amateur Latin finalist in the Italian and Paris open. Following a successful competitive career, Lawrence went into teaching and passed his associate examination attaining 99% in both the practical and theoretical Sections.

He broadened his horizons by switching forms and attained a first-class degree in contemporary dance at AUB university. This paved the way for an apprenticeship with the Jasmin Vardimon company where he worked and performed in her company’s U.K tour. Of “Tomorrow”.

Lawrence spent 4 months in 2016 on set, working and dancing in the ITV production “The Halcyon” which premiered in January 2017. As well as this he also danced/performed in the cinematic production of “Far from the Madding Crowd” which premiered in cinemas in April 2015. Most recently Lawrence has worked employed by choreographer “Paul Harris” as a lead dancer in the Netflix original ‘Thanks for the Memories’. His specialised projects include performing and teaching with step change studios, their company specialise in ballroom and Latin with able and disabled artists. He performed three numbers their headline show, in Sadler Wells, London and taught a workshop outside the National Theatre on the Thames. (2018 – present)

Day to day, Lawrence is a resident Teacher/Choreographer at PDSW, Dance Crazy Studios and Euro Tanze Center in Germany, training his students for Exam’s, Shows, Medallist and Pro-Am competitions.

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